Brand Loyalty

Brand Loyalty is defined as positive feelings towards a brand and dedication to purchase the same product or service repeatedly now and in the future from the same brand, regardless of a competitor’s actions or changes in the environment. Apart from a simple feedback you can use Brand Loyalty Service in order to calculate Net Promoter Score.

Create

1. Navigate to the Services page

2. Click on the Brand Loyalty tile

 Brand Loyalty

3. Name your service through the name placeholder; select expiration from the ending placeholder (if any)

4. Configure your service

  • Title, main text and subtitle (description)
  • Edit the default components (how likely is that you recommend this company to a friend? etc.)
  • Add additional components; click on the Add New Component button

Brand Loyalty Components

You can drag Components around to have them in the desired order.

Survey Components

Free Text

You can place your preferred text to the Title and Subtitle placeholders

Brand Loyalty Text

You can select the number of the allowed characters for your customer's response.

Tellody will perfom Sentiment Analysis on the response and assign a value.

An example of a free text component is the following

Brand Loyalty Text

Rating

You can insert text to the Title placeholder and select the number of the rating stars (up to 10); an example of a rating component is the preconfigured How did you find our services

Brand Loyalty Star Rating-Generic

Net Promoter Score

A loyalty metric that measures the loyalty that exists between a company and a customer.
The Net Promoter Score is calculated based on responses to a single question: How likely is it that you would recommend our company/product/service to a friend or colleague?
The scoring for this answer is most often based on a 0 to 10 scale.

Band Loyalty Star Rating

Multiple/Single Choice

You can place your preferred text to the Title and the Main Text placeholders; you can add more options through the Add Answer button

Brand Loyalty Multiple Choice

If you select the Allow Multiple Answers checkbox, then radio buttons are replaced by boxes and multiple answers are allowed.

If you select the Required checkbox, then an answer is required in order to submit the survey.

Image / Logo / Formatted Text

You can add logos, images and formatted text in the main body of your Brand Loyalty form

5. Configure visual design properties

You can either upload and use your own custom Theme (e.g. upload a custom image) or you can use one of the hundreds that Tellody provides by default (see more about Themes)

As mentioned previously you can modify the visual design of the main body of your Brand Loyalty, too.

Brand Loyalty Aesthetics

Mobile Preview gives a preview of how your Brand Loyalty will look like when viewed from a mobile device

6. Set up the Post Entry message

Post Entry message is the one your contacts view after the successful submission of the Brand Loaylty survey; you can modify the default message as you wish

Brand Loyalty Post Entry

7. Click to the Create button and your Brand Loyalty is ready to go

Create Brand Loyalty

Report

You can access the responses to your Brand Loyalty survey from the Brand Loyalty Report page

1. Navigate to the Services page

2. Click on the Brand Loyalty's balloon

Brand Loyalty Balloon

Here you can view detailed statistics for every single question along with a Brand Loyalty Detailed Report table

Brand Loyalty Report

Customer Journey

To view how your Brand Loyalty survey interacts with other campaigns and services, you have to click on the Summary balloon

Brand Loyalty Report Balloon

and the Customer Journey accordion will expand

Brand Loyalty Customer Journey

More about the Customer Journey at the Customer Journey page

Sentiment Analysis

Tellody perfoms Sentiment Analysis on all free text submissions of you customers. Each and every Sentiment Score is presented on the form of a colored face next to the the Customer submission.

Survey Sentiment Analysis

Those metrics are calculated to provide Global and per Contact Satisfaction metrics. More at the Satisfaction page.

Last updated on 7th Jun 2018