Event Campaigns

What are Event Campaigns?

Event Campaigns (SMS or Email) are campaigns that send a message in response to a Contact Event.

Contact Events are usually a response of a contact to a selected service (Optin, Voucher, Survey) that has been sent through another campaign.

How do they work?

Event Campaigns are automatically activated when contacts use/reply to services sent.

To fully comprehend how an event campaign works you can easily create one through the following steps

  1. Navigate to Services page
  2. Create a service, e.g. Opt In, Voucher, or Survey.
  3. Click the Use this service in an Event Campaign button (plane icon) at the bottom right corner of the Report page of the created service
  4. Select SMS or Email event campaign
  5. Set-up and create your Event Campaign
    Your Event Campaing is ready to use
  6. Navigate to the Campaigns page
  7. Set-up an SMS or Email campaign; select the event campaign service and create
    Any contact that uses/replies to the attached service automatically triggers the Event Campaign associated to the service and receives the respective message

Set up an Event Campaign

  1. Navigate to Campaigns page.
  2. Click on the Event SMS Campaign or the Event Email Campaign tile
  3. Type and confirm the name of your campaign; select the Contact Event
  4. Set-up and complete your message
  5. Create your Event Campaign
    Your Event Campaing is ready to use
    Your message will be sent automatically to every contact that will use/reply to the Contact Event you selected in step 3.
Last updated on 4th May 2018