Knowing your contacts and their behaviour towards your campaigns is vital to grow your business further and faster.
Being able to identify the most engaged and satisfied customers supports a meaningful segmentation of your customer base, and a better design of your messages, campaigns, events and actions. For example, the Pareto rule, the 80/20 rule of thump that occurs frequently in business, states that, in general, 20% of your customers represent the 80% of sales.
Get to know your Most & Least Valuable Contacts
Convert information to knowledge
Tellody's smart behavioural metrics provide vital information of your customers' engagement and satisfaction, aiming to leverage the efficiency of your campaigns and their impact to your revenues and growth.
The Satisfaction metric summarizes the satisfaction of a contact’s responses and ratings to Surveys, Questionaires and Polls attached to your campaigns. Since you are logged-in, Satisfaction metrics can be found here.
Satisfaction is automatically calculated for a single contact, groups and the whole of your contact list.
You can create Dynamic Groups of low and high Satisfaction Contacts and target them with different messages.
Design novel and better strategies and tactics to inform media planning and message strategies
Customers consume media differently
To access the satisfaction analytics of your contact list
- Navigate to the Analytics page
- Click on the Contact Satisfaction
tileto navigate to the Satisfaction Analytics page.
In the Satisfaction Analytics page you can view
Overall Satisfactionscores of your services
You can generate a Dynamic Group based on desired contact Satisfaction scores.
Click on the
Dynamic Group will get you to the respective group
Note: Tellody provides three automated, default groups, the NOT GOOD, OK and GOOD; these groups comprise of contacts with satisfaction metric between (0,0.35), (0.35, 0.66) and (0.66,1.00) respectively.
You can view the satisfaction metric of a group from the satisfaction icon on the group overview page (red tile with the star icon).
Single Contact Satisfaction
You can view the satisfaction metric of single contact from the satisfaction icon on the group overview page (red tile with the star icon).